We recently wrote about how when you’re always having a sale, you’re never really having a sale. But when you’re struggling to get customers in the door, you’re probably frustrated, under pressure, and not in the headspace to be thinking about longer-term solutions to keep that welcome bell tinkling.
That’s where we come in. We’ve done the work and come up with several strategies you can implement to get a lot of attention without slapping on that Sale Sticker when times get tough!
So, if not constant discounts, then what?
Seasonal Specials:
Instead of constantly running promotions, reserve sales for meaningful moments throughout the year. Think Back-to-School Sales for stationery shops, Pre-Holiday Promotions for gift boutiques, or Spring Tune-Up Specials for garages. By timing your sales to align with real seasonal needs, you create a sense of anticipation and urgency that feels authentic. If you're a clothing retailer, a summer clearance event to make room for fall collections makes sense. Shoppers know they’re getting a genuine deal on seasonal stock, and you avoid devaluing your brand.
Value-Added Perks:
Instead of dropping prices, offer something extra to enhance the customer experience. Free delivery, complimentary setup, or a personalized thank-you note can add more value than a discount ever could. For cafés or restaurants, a free pastry with a coffee order on Fridays might be just the incentive needed to build a loyal following. For example, a local boutique could offer gift wrapping during the holidays or exclusive styling sessions. These perks make customers feel valued and keep your pricing intact.
Share Your Story:
Newfoundlanders love a good story, and every business has one. Use social media, your website, or even in-store signage to share the narrative behind your brand. Whether it's the craftsmanship behind your handmade products, the journey of your family-run business, or your commitment to sourcing local goods, people connect with why you do what you do. Take inspiration from businesses like The Newfoundland Distillery Co., which highlights local ingredients and their ties to the province's heritage. When customers understand the effort and passion behind your products, they’re more willing to pay full price.
Customer Loyalty Programs:
Instead of chasing one-time buyers with discounts, nurture your loyal customers. A good loyalty program can turn occasional shoppers into lifelong fans. Think punch cards for free coffee after 10 visits, exclusive early access to new products, or special birthday offers. These rewards encourage repeat business without devaluing your products. For instance, a bookstore could offer a “Buy 5, Get 1 Free” program or provide VIP previews of new arrivals. It makes your customers feel like insiders and fosters a community around your business.
Exclusive Events:
Host events that give customers a reason to visit beyond just getting a deal. Think pop-up markets, product launch parties, or themed shopping nights with refreshments and live music. A craft store could offer a "Sip & Stitch" night, while a home décor shop might host a “Fall Trends Preview Evening.” These experiences create buzz and drive traffic without slashing prices. These events will boost sales, but also create memorable experiences customers will associate with your brand. Plus, they're a great way to strengthen ties with your community.
Collaborations with Other Local Brands:
Partner with other Newfoundland businesses to create special offerings. For example, a local bakery could team up with a coffee roaster for a "Pastry and Brew Pairing." A clothing boutique might collaborate with a local artist for an exclusive design launch. These partnerships generate excitement and give customers a reason to engage with both brands — without the need for discounts. Collaborations also amplify your reach by tapping into each other's customer bases, helping both businesses grow organically.
Educational Content:
Offer value through knowledge. If you sell outdoor gear, share tips on prepping for our stupid weather. If you run a skincare line, create tutorials on winter skincare routines. Businesses like The Outfitters in St. John’s do this well by combining expertise with product recommendations. Educational content positions your business as an authority, builds trust, and keeps your audience engaged. When customers trust your expertise, they’re more likely to buy from you without waiting for a sale.
Be the Business Customers Trust
Newfoundlanders appreciate quality, honesty, and a good yarn. Let your pricing reflect that. Investing in these strategies helps maintain a brand that people trust and respect. Constant discounts make your business look cheap or even sketchy. Instead, aim to be reliable, valuable, and worth every penny. When you believe in your products and price them confidently, your customers will believe in them too.
Looking for specific ideas for your business? Get in touch, we’d love to brainstorm with you.
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